All work
AutomotiveDigital & SocialBuzzmore2025
Always-on social & WhatsApp for a dealership group
Monthly social, reels, Meta ads and WhatsApp campaigns across multiple dealership locations — turning attention into booked showroom visits.
The challenge
A multi-location automotive dealership group was posting inconsistently and buying ads with no clear line to showroom enquiries. They needed an always-on engine that produced content, ran paid and WhatsApp campaigns, and delivered trackable leads to each branch.
Our contribution
- Took over monthly social content and short-form reels for every location.
- Planned and ran Meta and Facebook paid ads tuned to enquiries, not just reach.
- Sent approved WhatsApp bulk campaigns to opted-in audiences for offers and launches.
- Captured and routed every enquiry to the right branch, with reporting on cost-per-enquiry.
Key decisions
One calendar, every branch
A single monthly content plan kept all locations consistent while letting each run local offers.
WhatsApp for intent
Approved-template WhatsApp campaigns reached warm audiences directly, lifting response over ads alone.
Enquiry, not vanity
Every campaign was measured on booked showroom enquiries, so spend chased outcomes.
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