Social media is all about sharing and updating details which are information or any update which induvial, group or company wants to share, social media plays a vital role in brand awareness and lead generation, it is one of the most important part considering the social presence.
When it comes to small business or startups, the most important factor which one things is brand awareness and business generation through the same, when it comes to business building platforms of social media plays a big role, for explain Facebook helps people to promote their business products or services to the targeted or nearby audience, it’s not compulsory that if one wants awareness he/she or company should prefer boosting / sponsors ads, there are many options to the same, like creating post and sharing in relevant groups helps in creating brand awareness, if a particular jewellery shop person creates a post on imitation jewellery and uploads in on facebook then he start sharing the same in all the other related ladies group, Like: PULA (Facebook Ladies Group), the reach of the post gets increased and same time it gets visible to all the potential buyers (Target group) i.e. Ladies. So, it totally depends on the planned strategy and logic we apply.
List of effective social media tools for small business: