The process of content marketing?
A content marketing process that we often recommend to our clients consists of five key steps:
1. Plan – Develop a plan to guide your content marketing program.
2. Create – Turn key messages and themes into raw material.
3. Publish – Publish that raw material into various content assets.
4. Distribute – Use various promotional tactics to distribute content.
5. Analyse – Track the results of your content marketing program and optimize.