The process of content marketing?

The process of content marketing?

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A content marketing process that we often recommend to our clients consists of five key steps:

1. Plan – Develop a plan to guide your content marketing program.

2. Create – Turn key messages and themes into raw material.

3. Publish – Publish that raw material into various content assets.

4. Distribute – Use various promotional tactics to distribute content.

5. Analyse – Track the results of your content marketing program and optimize.