With the ever-growing popularity of video marketing platforms such as YouTube, it is clear that video marketing is here to stay. But, what makes people watch a video and keep them engaged? It all boils down to finding the right content for the right people. Have a decent look at YouTube Recommendations and you'll know what I'm saying.
1. Stories sell, adverts – not so much.
Let's be honest, would you like to sit through a marathon of advertisements eventually making you contemplate life? This is why advertisers always find new ways to make them interesting. People like to watch an advertisement and somehow relate to it. Which is why almost every advert you see has a little story concealed in it. On top of that, it also gets people intrigued about what the point of advert would be, this is the reason why many advertisers create seemingly meaningless ads to get people thinking about them.
2. The beginning of the video is precious
Back in the TV era, there weren't many channels for the audience to be distracted. But for a YouTube viewer, he can find millions of other videos that he might be interested in seconds. But, this also means they can surf away from your video if it didn't seem interesting in the first few seconds. Always try to put something interesting and attention grabbing at the beginning of the video, so it will keep them hooked until the big surprise.
3. Targeting your audience
Not all channels are for everyone. You need to figure out what people would be more likely to watch your videos and you should start making videos keeping them in mind. You can also use platforms such as Facebook to gain some audience and boost your initial statistics.
4. Make videos with and without sounds
Although this doesn't seem to be true in the case of YouTube, it is recently reported that as much as 85% of the views on Facebook happen with the sound off. That seems weird, but that's only because of how Facebook counts its views. When users casually scroll through the video, they unknowingly watch tons of videos in a day, and they often tap on the video to turn on the sound if they find it interesting.
There are no rules for a successful video marketing campaign etched in stone. What worked for someone so well might not turn out well for you. It depends on time, public interests and a lot of other dynamic factors that tend to change very often. However, we can analyze the trends in the market and experiment with different video marketing strategies and find out what works best for you. This way, after iterations of experiments, you will eventually end up with a method that will bring in the results. However, you might have to redo the process when you start a new campaign unless you started a campaign on pretty much the same topic all over again.
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