The strategy is required to utilize the available resources with budgetary choices. Advertising strategy is required to influence and induce a customer to accept a product or a service against consideration. Here are some of the benefits of proper advertising strategy.
Advertising is directly related to the information which is required to be transformed to the consumer and it could be in any form. Planning is the outcome of investing time, implementation and differentiating between how to do, when to do, what to do and what not to do, such planning built the road map to keep your brand in flow, your target and goals within reach. No brand or product could reach a consumer directly for that a team is required to bring the product or brand into the market for which research and analysis are the musts. The advertisement is the best possible way to communicate and putting your presence in the market. Advertising strategies or campaigns are tools to determine success and failure of a product.
Advertisement serves the emotional needs of a customer and also put fear in the mind that if they won’t purchase the offered product, it would be a loss of the quality, services or benefits offered. To reach mass or the maximum, advertisement by all modes for branding is necessary. Sometimes promotional budgets cost much more than the cost of production of a product and all the modes are required to be tested. If we put all money in developing only one component, it would resultant into overlooking potential customer. An e-mail to hundred persons is cheapest to reach to inbox or 95 to junk mail box but checked by 1 potential client could serve its purpose.
An advertisement in the magazine is costly and could reach few consumers but all those could be effective consumers and mark the presence of your brand in the market. It gave them the reason to compare with other brands in the market. Moreover, identification has to be made who is required to be targeted because the buyer may not be the actual user but have an influence on the person who is going to purchase the product. This identification of targeted customer is must for the win-win situation. A mother could be the best judge to buy a product for a newborn baby but if a chocolate has to be sold then the child has to be focused. Communication to these customers is required to be understood by different modes of Advertisements i.e. print media, audio, video commercials, Emails, door to door or outdoor.
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