advertising agency meaning Learn Advertising
Advertising Agency Meaning: Advertising Agency is a company holding creative people with it for Promotion, Marketing and Creative Matterial Designing. It Include Brand Identity desinging and Strategy building for brands, Group or Indiviual. Advertising Agency holds the hands in creativites desinging and communicating with the audience. Advertising is reaching right target audience at right time with right marketing communication, And agency people are the creative brands behind the planning and execution. When a perticule task is allocted to a advertising agency they plans out the entire task / campaign using various marketing and communication methods;
Advertising agency does marketing research, marketing undestanding, core research on the basics of market and target audience, it also includes human behaviour study, mentality study, surrounding and locality study, compitior study, product reseach, service research, market experement test and much more.
In planning and strategy building the main area of focus is settling the budget (marketing expence), timeline, milestones and case studies with existing and expermental reports.